The Vision

CALLED. APPAREL, before anything else, is an expression of my own tastes.

Things that inspire me:

• Beauty
• Strength
• Purpose

Things that do not inspire me:

• Ugliness
• Nihilism
• Confusion disguised as freedom

This brand is not for everyone. It’s for those who know that how we present ourselves is never neutral. That even silence can speak.

Say it with me.

Wear it with me.